CrewAI is a fast-growing AI infrastructure company that has raised $18M in funding, helping businesses build and deploy teams of autonomous AI agents. I worked with the CrewAI team on their launch video, handling storyboarding, motion design, animation, and sound design to turn a complex product into a clear, engaging visual story.
Project Timeline
From storyboarding and animation to sound design and final delivery, the entire project was completed in just 11 days.
Process
The project started by breaking down the brief into a simple, easy-to-understand visual direction before moving into storyboarding. I then worked closely with the CrewAI team through multiple rounds of feedback, refining the storyboard, UI interactions, pacing, and product accuracy. For the animation, I intentionally kept the motion simple and purposeful, using each movement to guide attention and make the product easier to understand. Once approved, I moved into sound design, adding the final layer of polish before delivering the launch-ready video.
Result & Feedback
The video received 1,000+ likes and accumulated 180K+ Organic views across X and LinkedIn.
